So you are at the bar having a couple of beers on a Friday night with the boys. Then, she waltzes in with her friends. Striking gorgeous, dressed in a refined black dress. You want her to notice you, you want to take her out on a date – a first date. But how do you get her interest?
Like every start-up business, you get drown by so many other hopeful brands out there competing for the same pool of target audience. You claim you are different, you say they don’t have what you have. But how do you get your customer to see that? How do you get them to make the first purchase?
“Hello, my name is…”
Introduce yourself. A good brand name should be memorable yet evokes a positive connotation of your product. Most would opt for a descriptive name, a safe name. On top of that, there are also challenges where URLs for most four-letter word in the English language have been taken up. Start with a master list of 80-100 names, then narrow it down. A sticky name should be relevant where your customers “get-it” and resonates with them without having you there to explain. It should be expandable where it provides a leverage for wordplay and verbal branding opportunities. And of course, it should be representative where it evokes a memorable visual.
Yes, navy is the most flexible suit colour you can buy.
Always dress to impress. Your logo, typography, and colourway are an initial showcase of your style and personality. Simplicity is your best friend when it comes to your logo. You want your audience to get an idea of your brand instantly, the act between seeing and understanding is vital. Typography and colourway are important accessories to bring out the energy and vibe to your brand. Have a projection of what feelings and emotions you’d like to ignite with your brand values. A study of colour psychology and history of typography would help.
“Do you believe in love at first sight, or should I walk by again?”
Humour her with a catchy pick-up line. A tagline represents your brand essence that should relate to your audience. It is hard to concise what you want to portray in a few words and sometimes it may come up too vague. Expand your vocabulary, thesaurus would be helpful here. There are plenty of free slogan generator out there that could inspire you. (for example). Ensure you communicate your product benefit with clarity.
“Yes, Rome is a great city! Did you know that there is a museum dedicated to pasta?”
Tell her what she wants to hear and keep your conversation interesting. Don’t overwhelm your audience with too many details and information. Keep your communication collateral concise with key information that they need to know, with a little bonus. Push out engaging content on your platform without over-selling your product.
Keep eye contact and be present.
Consistently give her your attention and let her know you are genuine. It is important to be present at the right place and time – frequency drives familiarity and top of mind. Be smart when spending your advertising budget by choosing mediums that give you a measurable success rate. It takes some time to find an effective medium, hence, it is good to explore different options. Experiment with different messaging and fine-tune it along the way. Create a pattern that customer can grasp onto with your brand essence in mind.
“Let’s get dinner sometime. How does next Saturday sound?”
Get her number (and give her yours)! Enable customers to reach out and find you by providing contact and location details at every touchpoint. Better yet, ensure that there is a call-to-action to prompt them to make that first purchase.
Remember, a good and memorable first impression branded experience goes a long way for them to make the first purchase.
Good luck on your first date!