The case for CEO brands What’s in a brand? Beyond just a logo, symbol, tagline or a combination of these, a brand is “an identifiable product, service, person or place” […]
In Hong Kong, the popularity of home-grown chains such as Café de Coral, Fairwood and Maxim poses a significant risk for an international brand like McDonald’s…
People are drawn to brands that feel authentic and true. From the rise in organic produce to homemade cupcakes, the love for all things genuine permeates society. However, is the […]
People in Generation Y are well aware of being inundated with brand and advertising messages, yet there are clear differences in how these messages cut through.